FuturePulse: can 50% of users subscribe within 5 years?

Roy Mulder

Simple adoption model for FuturePulse (TechTrends). 10,000 users: 20% potential early adopters, 80% potential imitators. Early adopters subscribe at rate p. Imitators subscribe at rate q times the share of subscribers (word of mouth). The recommender switch R raises p by 5% and q by 20% (adjustable with the two effect sliders). Pick scenario A, B or C from the Selected Scenario list, then press Simulate. A: p=0.20, q=0.40, recommender off. B: p=0.30, q=0.53, recommender off. C: p=0.30, q=0.53, recommender on.